top of page
  • thenewindianwoman

Poonam Bir Kasturi - has she influenced your home already ?

Why would someone with a background in design want to focus on something that everyone wishes to hide away in a corner of the house ? And that too, when she is one of the founding Faculty member of the reputed Shrishti School of Design in Bangalore ?

In this episode, we chat with Poonam Bir Kasturi, the founder of DailyDump. Her work has directly impacted more than 75,000 homes and she is a wonderful example of a person who chose to pursue a vision, with a lot of intention. Her products are all about composting at home. So what ? Doesn’t everyone do composting ? If that is what comes up in your mind, it is likely that without even you knowing her, she may have impacted your thinking process. . Yes, that is why you should listen to this episode.

What the New Indian Woman podcast is about

As you may already be aware, this podcast has 2 focus areas. One, We examine the challenges faced by today's Indian woman and proposes ACTIONABLE strategies in the Indian context, on a wide variety of topics - right from identifying their passion to better productivity and parenting. Second, We meet women who chose to aspire or have a dream beyond their defined roles and facilitates sharing of what worked and what didn’t, for them. Today's episode falls in the second category.

And in the process, my aim is to help you, The New Indian woman, to realize your potential, chase your dreams and aspirations, utilize the wonderful opportunities available in today's world.

What's in this episode:

Poonam starts off with an introduction and a declaration -"we have done what we wanted to do". She is referring to making home composting a household term in India!

Her foray into the world of design has always been with a lot of intention - trying to relate to the larger world we live in. She talks about how she single handedly went around the city talking in all kinds of forums about composting - and this was more than 20 years back!

She talks about trying to go by intuition and looking at patterns of how society works and the need to insert a lever in a strategic place, to create an impact.

She goes on talk about the importance of aesthetics in the design and how the design is different when done by a woman.

We talk about how she brought the waste bin to the balcony and made it look beautiful, while focussing on composting. And then she says something very powerful - the need for subtle/understated elements and how this is not perceived as a threat.

She moves on to talk about a different kind of freedom when one starts something new after 40. She also explains how this product influenced the lives of potters, about being open about the design and then she asks us to examine waste from a very different perspective.

Poonam explains the concept behind sending only 10% waste outside the house and how this can influence the health of the family. At the same time, she highlights the need for newer community based models what will facilitate more free time for women without impacting health of the family.

She explains how one can never know everything and hence it is important to start!

Poonam shares how important it is for us to adapt to our scenarios and figure out what we can do, despite our own challenges. We go on to talk about the importance of choosing not to fight some battles and here she shares some tips that will definitely help all of us and a very important message for us.

If you liked this episode, please help this reach more people by sharing this podcast with friends and family over Facebook, LinkedIn, Twitter and Pinterest. Don’t forget to like our Facebook page.

Please write to me at or reach out to our social media pages to share your views on this episode.

Get in touch

To Connect with the guest

Social Media


Use the link corresponding to your favourite Podcast App to listen to the latest episode and do not forget to click on Subscribe :

Google Podcasts:

Apple Podcast :


bottom of page